The Technician Tree: How to survive the service technician drought

By: Chris Collins

It started a couple of years ago. Out of the blue, I got a call from an old friend of mine, who is the Service Manager at a shop in Michigan.

His life was a mess; he was really upset. He said, “Chris, I just lost three techs and one was my best tech. It’s a nightmare, my boss says I have 30 days to hire techs or I’m going lose my job. I haven’t been home in a week. My wife is ready to kill me.”

“You gotta’ help me. What do I do?”

Seems like things happen in three’s, because not that long after I got two separate calls from friends with similar stories, all asking me the same thing: Will you help me hire techs, Chris? We can’t seem to find good techs. There are no good techs left…

It seems like it is getting harder and harder to find great techs, and it wasn’t just my imagination. And then I found out the reason why…

IT’S ESTIMATED THAT VERY SOON WE’LL BE LOSING 2 TECHNICIANS FOR EVERY 1 WE’RE GAINING!

Young people aren’t coming into the industry like they used to. The problem is Millennials are obsessed with tech–but they aren’t interested in becoming techs.

IT’S GOTTEN SO BAD I’VE STARTED CALLING IT THE “GREAT TECHNICIAN DROUGHT.”

Up until now the best we could do is come to your shop and help you hire techs, which would cost you $10,000 or more, or get you into one of our coaching programs. We can get great techs (A, B, C+ and Master techs), into a service drive in less than 30 days. We do it all the time for our dealers.

We had no intentions of opening up this information to the general public, this is reserved for the dealers in our coaching groups. But one shop isn’t going to fix it. Even all the dealers in our coaching group can’t put a dent in it. The only way we solve this “technician drought” is by working together.

So, we created a course. You can opt in and get more information about it here.

For the first time ever, we took everything we have learned in our 20 plus years, about attracting, hiring, and keeping techs, and combined it into an easy-to-follow system. I put my entire team on it and we spent the last few months working like Santa Elves to create a product that WILL help you hire technicians. Even the clients in our coaching groups haven’t seen the entire system altogether in one place like this.

THIS IS POWERFUL STUFF.

According to a recent fixed ops study, just one good tech can generate $12,000+ a month in revenue for your shop. That’s $144,000 per year you’re missing out on! Just one tech could change your entire business. So, don’t throw in the towel yet.

Next week I’ll be opening up enrollment and you’ll get a chance to sign up for the entire course. Every day without the right tech, your business suffers. I get it. So in the meantime, I’ll give you some tips to make your recruiting process a little easier right now.

Let’s get started.

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TIP 1 GREASE THE HIRING PATH

I can’t tell you how many times I’ve lost great techs because I can’t get them to start soon enough. The interview goes great, and you’re ready to hire them, but HR process gets in our way. I have seen it take weeks for HR to approve a hire… You’ve got to “lube that up” before the tech gets in there because delays will destroy you. We all know if you make them wait they’ll change their mind.

Know how to get their toolbox moved. That’s critical! When I’m hiring techs, I use this as a closer: I’ll say, “Okay, you’re going to start. I’m going to schedule the tow truck right now. When can I get your box?

I pay for the truck and send it down, and get his box. At that point, he’s in. I’ve had only one or two instances where they’ve turned around and taken it back. When I have their box, 99% of the time, I’ve got them.

Bio: Chris Collins grew up in Tijuana, Mexico on hand-me-down clothes and donated food. When his mother had the courage and tenacity to move them to America, he began a self-made path to undeniable success.

Starting as a lot attendant washing cars in a Seattle dealership, with dreams of becoming a legendary rock star, Chris has since found his real passion in coaching businesses to new heights using a unique blend of insightful systems and powerful secret weapons.

He used these systems himself, to work his way up to becoming a detail manager, service writer, service manager, general manager, and finally to owning his own dealership, gaining over 18 years of experience in top-end automotive sales and service. He didn’t stop there, though! He branched out, becoming a well-known consultant, and writing two industry-changing books, “Million Dollar Service Advisor” and “The Indispensable Service Manager,” which, combined with his expertise in consulting and sales training, have transformed dozens of dealerships. Those successful operations have posted year-over-year profit increases of well over $3 million!

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