JD Power survey: Consumers not in love with self-driving tech

Consumers in almost all generational groups are increasingly skeptical of self-driving technology, according to a new study released by J.D. Power. The online study, which involved more than 8,500 drivers who purchased or leased a new vehicle in the past five years, found that while most drivers like most of the advanced driving features found in most new cars, those same drivers are far more leery when it comes to fully self-driving autos.

“In most cases, as technology concepts get closer to becoming reality, consumer curiosity and acceptance increase,” said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. “With autonomous vehicles, we see a pattern where trust drives interest in the technology and right now, the level of trust is declining.”

In the past year, trust for self-driving among Gen Z consumers has fallen by 11 percent. The study also showed that 40 percent of Boomers find no advantages to self-driving cars. At the same time, consumers seem to be very interested in automated features that are related to self-driving such as smart headlights, camera rear-view mirror, emergency braking and steering system, lane change assist, camera side-view mirrors and advanced windshield display.

For the full report, visit http://www.jdpower.com/press-releases/jd-power-2017-us-tech-choice-study

(Source: www.jdpower.com)

Let us know! What questions are customers asking you about self-driving or automated safety features?


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