Used-car app Blinker targets market dominated by Craigslist, eBay

Add one more item to the list of things you can do with your smartphone.

Blinker, a car technology startup based in Denver, has developed an app that will allow consumers to buy or sell a car using only their phone – including pricing, listing and financing the car. The whole process starts with a photo of the back of the car taken through the app, which then uses the information from that photo to identify and appropriately price the vehicle.

Since Blinker’s launch last November, close to 55,000 people in Colorado have used the app to buy, sell and refinance cars. The company is now ready to expand to California, Florida and Texas, with the hope of being nationwide by the end of 2017.

Blinker is hoping to crack into a market that is fairly wide open. Last year, close to 38.5 used cars were sold in the United States. Of those, about two-thirds were sold through dealerships or independent car dealers. The remainder were sold individually, primarily through sites like Craigslist and eBay Motors.

The primary revenue stream for Blinker is financing, as the app doesn’t charge a fee to buy or sell vehicles. Buyers who are approved for loans pay Blinker back monthly.

Let us know! What can car dealers do to compete with technology-based sales tools like Blinker?

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