By: Hugh Benjamin

Search engines continue to be the top tool consumers use to look for products, services and information. So it’s highly essential for you to have a search engine optimization strategy in the works. If your site and content can’t be found in the SERPs, then it’s very likely that your traffic will suffer. You’ll have to work harder to get your products and posts in front of the right audience. But why do all the extra legwork when all you need is an effective SEO strategy?

The key to creating one is to work together with an internet marketing expert. It also wouldn’t hurt to know how search engines behave. Here’s a quick overview of the role search engines will play in 2017.

Natural Language Will Be Key

In the past, blackhat SEO marketers were able to get away with stuffing keywords into poorly written content. Search engines later evolved into penalizing the overuse of keywords, and now today, high-quality content is preferred and rewarded. Natural language, such as how you and I speak, will actually play a role in boosting your ranks. In other words, you should write your content with a focus on the audience, not search engines.

Search Engines Will Grow Smarter

The algorithms Google and Bing are creating for its search engines are becoming exponentially intelligent. Not only does it analyze your queries, but can understand them. This means they can deliver better results that match the intent of the user. All data collected by Google is utilized to improve the user experience. For instance, if you look up pizza delivery on your mobile phone, rather than showing information about pizza delivery, it will show places in your area that deliver pizza.

Mobile Devices Will Reign Supreme

The focus on AMP (accelerated mobile pages) will continue to rise. Both Google and Bing are anticipating the search volumes using mobile devices, so this is a smart move. Search engines are now stripping away certain web page elements, so pages can load faster for mobile users. So when you conduct searches using your smartphone or tablet, it will show these optimized pages. Brands that have enabled AMPs on their websites will have their content pushed to the top of search engines.

Hugh Benjamin is an internet marketing expert that helps small business owners with generating new leads faster, using SEO, content marketing, online reputation management, business consulting, social media marketing and PPC management.

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