The J.D. Power study has become an important metric for car buyers, who tend to consult it during their purchasing process. It examines the problems new owners have with their automobiles in the first 90 days following the purchase. The lower the score, the higher the rank in the survey. Kia’s score of 83 was the high water mark, followed by Porsche’s 84. The industry average was 105, which was improved from 111 in 2015. At the bottom of the list was Fiat (174) and Smart (216).
Let us know! Do your customers ever mention this study when they visit your lot?